Nidè.co is a cosmetics lab that had a brilliant idea: they co-create all the cosmetics they make. On their website, you can suggest the idea for a new product; the idea is then uploaded on their website and put to the vote: those who vote are people visiting the website, so potential buyers. If a certain number of votes is reached, the production phase begins (conducted by their laboratory), then the test phase starts and, if everything works, the cosmetic is produced and sold (and whoever created the cosmetic receives 10% of the profits). Their cosmetics are therefore born from people’s real necessities and are specifically formulated to meet those needs.